Founded by Danish entrepreneur Simon Evers in 2011, Tipster has enriched Copenhagen with carefully curated food deals bringing hungry residents of the Danish capital to niche markets and award-winning restaurants. Now, the 29 year old Evers is ready to help out foodies in nine American cities as he brings his deal site across the Atlantic. From March 16th to 18th, Tipster will, in fact, make its debut at New York’s Grand Central Station as it gives away free burgers from Copenhagen’s Gasoline Grill in an effort to win over New Yorkers and to the benefit of The Melting Pot Foundation, a local charity.
DenmarkInNY spoke with Simon Evers, the Danish entrepreneur behind Tipster, about his American ambitions and the question that is on every New Yorker’s mind: where and how can one get a free burger!
DKNY: What is Tipster and how does it work?
SE: Tipster represents a new generation of food websites. We are a hybrid between a food guide and a daily deal site. Our concierge team handpicks everything from Michelin-starred restaurants to bakeries and fast food joints. We do storytelling about places which deserve to be highlighted. And our partners do campaigns with prices which are almost too good to be true. Tipster is about where to eat, and our audience is locals who want to explore their city.
What makes Tipster unique?
We curate all our partners and cooperate with top-of-the-line restaurants, gourmet shops, etc., which normally don’t do promotions. We want to make sure that locals go to the right places, and we help top-spots generate flows of new customers and guests.
Tipster will soon be launching in New York. What makes the New York market interesting for a start-up like Tipster?
New York is very special to me, both from a personal and business perspective. In my opinion it’s probably the coolest city on earth. The huge population and the many different nationalities make the city very diverse in its food offerings. There is room for food niches and specialty stores. And New Yorkers will benefit from our selective communication about the places in the city which are worth knowing about.
What are your ambitions for Tipster in New York?
We want to make sure that New Yorkers know about the hidden food gems in the city, without spending hours on research.
Can you reveal any of your collaborations yet?
The places, we emphasize, are always are surprise, until they are presented. What I can reveal though is that New York City is just the first out of many U.S. cities where locals can benefit from the service of Tipster. Hopefully, we will be present in nine American cities within the next 3 years.
Tell us a little about the big burger giveaway you’re staging in New York? Why is this so exciting? Who are Gasoline Grill?
Last year, Bloomberg flew three masters of the burger universe around the globe. They picked the world’s 27 best burgers, one of them being Gasoline Grill from Denmark.
From March 16–18, Gasoline Grill will pop-up inside the Great Northern Food Hall (Grand Central Terminal), owned by the world-famous Danish chef Claus Meyer. There will be more than 1,000 burgers given away for free for the benefit of charity.
All New Yorkers are invited to the event. You can get you your free ticket via www.tipstereats.com prior to the event.
You mentioned that proceeds will go to The Melting Pot Foundation — tell us a little bit about the foundation and the Brownsville project.
It’s important that we all take a social responsibility. Our burger give-away is for the benefit of charity, and all donations go directly to Claus Meyer’s Melting Pot Foundation, which operates Brownsville Community Culinary Center. Donations will support students of the Brownsville Community Culinary Center which educates Brownsville residents in culinary and hospitality training to create careers in the food industry.
Nathalie Sira Sidibe Jakobsen is the Press and Communications Intern at DenmarkInNY.